Carlsberg Breweries A/S (we, us, our) is committed to respecting the privacy of every individual who visits this website www.grimbergenbeer.com(Site). This privacy and cookies policy (together with our terms of use and any other documents referred to in it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please take a moment to review this policy in detail to understand our views and practices regarding your personal data and how we will treat it. By visiting our Site you are accepting and consenting to the practices described in this policy.

For the purpose of theDanish Act No. 429 of 31 May 2000 on the Processing of Personal Data (the Data Protection Legislation), the data controller is Carlsberg Breweries A/S 100, Ny Carlsberg Vej 1799 Copenhagen V, Denmark.

When do we collect personal information?

We may collect and process the following data about you:

Information you give us. You may give us information about you by filling in forms on our Site or by corresponding with us by phone, e-mail or otherwise. This includes:

  • details of your age to ensure that only adults of legal drinking age view and interact with our Site; and
  • other information you provide when you register to use our Site, subscribe to our service, complete surveys that we use for research purposes (although you do not have to respond to them), search for a product, place an order on our Site, participate in discussion boards (including when you submit and post a comment to such discussion boards) or other interactive or social media functions on our Site, enter a competition or promotion or report a problem with our Site.

The information you give us may include your name, address, e-mail address, phone number, gender, financial and credit card information, personal description, photograph, and details of your personal interests. If you contact us for any reason, we may keep a record of that correspondence.

Information we collect about you. With regard to each of your visits to our Site we may automatically collect the following information:

  • technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, and your login information, browser type and version, time zone setting, browser plug in types and versions, operating system and platform;
  • information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our Site (including date and time), products you viewed or searched for, pages you accessed, page response times, download errors, lengths of visits to certain pages, page interaction information (such as scrolling, clicks and mouse-overs), methods used to browse away from the page and any phone number used to call our customer service number;
  • for system administration and to report aggregate information to our advertisers.

Information we receive from other sources. We may receive information about you if you use any of the other websites we operate or the other services we provide. [In this case we will have informed you when we collected that data that it may be shared internally and combined with data collected on this Site].  We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers and credit reference agencies) and may receive information about you from them.

What do we do with the information?

We use information held about you in the following ways:

Information you give to us.  We will use this information:

  • to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;
  • to provide you with information about other goods and services that we offer that are similar to those that you have already purchased or enquired about, where you have consented to being contacted for such purposes;
  • to provide you, or permit selected third parties to provide you, with information about goods or services that you request from us.
  • to notify you about changes to our service;
  • to respond to your questions, comments or other communications;
  • to e-mail you with updates and news, where you have consented to receive the same;
  • to improve our Site to ensure that content is presented in the most effective manner for you and your computer.

Information we collect about you. We will use this information:

  • to administer our Site and for internal operations, including troubleshooting, data analysis (including traffic data analysis), testing, and research, statistical and survey purposes;
  • to improve our Site to ensure that content is presented in the most effective manner for you and your computer;
  • to allow you to participate in / to register you for interactive features of our service, when you choose to do so, for example to enter you into competitions [and to notify you about competition results];
  • as part of our efforts to keep our Site safe and secure;
  • to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
  • to report aggregate information to our advertisers;
  • to make suggestions and recommendations to you and other users of our Site about goods or services that may interest you or them.

Information we receive from other sources. We may combine this information with information you give to us and information we collect about you. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive).

If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data or activate your browser set up accordingly.

Holding your personal information

The personal information that we hold about you will not be kept longer than permitted by law and will only be kept for as long as necessary to provide you with any requested products, services or information or for any other purpose set out under the heading “What do we do with the information” above. We will take reasonable steps to destroy personal information we hold if it is no longer needed for the applicable purpose set out under the heading “What do we do with the information” above.

How do we use "cookies"?

Our Site uses cookies to distinguish you from other users of our Site. This helps us to provide you with a good experience when you browse our Site and also allows us to improve our Site.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

The cookies we use are strictly necessary/analytical/functionality/targeting cookies.

Strictly necessary cookies are required for the operation of our Site. They include, for example, cookies that enable users to log into secure areas of a website, use a shopping cart or make use of e-billing services.

Analytical cookies allow us to recognise and count the number of visitors, and to see how visitors move around our Site when they are using it. This helps us to improve the way our Site works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies are used to recognise you when you return to our Site. They enable us to personalise our content for you, greet you by name and remember your preferences (for example your choice of language or region).

Targeting cookies record your visit to our Site, the individual pages you have visited and the links you have followed. We will use this information to make our Site and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:




More information

Expiry Period

Functionality cookies

Pegasus Visitor Country

To sign in confirming LDA.


After 48 hours from first login

Analytical cookies

Google Analytics

Recall what a user has done on previous pages / interactions with the website.


1 year

Analytical cookies


Cookie for Doubleclick analytics


2 weeks to 2 years

Targeting cookies


Cookie from Twitter widget


2 weeks to 2 years

Targeting cookies


Authentification, security, website and product integrity, website functions and services, performance, analytics und research, advertising, statistics and measurement.


2 weeks to 2 years

Please note that third parties (including for example, advertising networks, our advertisers and providers of external services like web traffic analysis services) may also use cookies, over which we have no control.  These cookies are likely to be analytical/performance cookies or targeting cookies.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our Site.

You may also wish to visit http://www.allaboutcookies.org/ where you can find comprehensive information on cookie management and blocking for a wide variety of browsers.

Except for essential cookies, all cookies will expire after 2 years.

What are web beacons or pixel tags and how do we use them?

Some of the pages on our Site and e-mail updates may contain electronic images called web beacons, sometimes known as one-pixel GIFs, clear GIFs or pixel tags. On websites, these allow us to count visitors who have viewed our pages. In promotional e-mail messages/newsletters they allow us to count how many subscribers have read them. Web beacons allow us to develop statistical information about the activities and features that most interest our consumers for the purpose of providing more personalised content. In general, they are not used to access personally identifiable information without your consent.


Pixel tags and other trackers may be shared with third parties which directly support our promotional activities and website development. For example, in order to measure the effectiveness of our ads, we accept that third parties, including Facebook, may use cookies, web beacons, and other storage technologies to collect or receive information from our websites and elsewhere on the internet and use that information to provide measurement services to and target ads on their own platforms. You can find out how to opt-out of the collection and use of information for ad targeting by third parties here (links to http://www.aboutads.info/choices  and http://www.youronlinechoices.eu/ ).


What about chat rooms, message boards or other interactive forums?

We may offer chat rooms, message or bulletin boards, or interactive areas where visitors may post comments or information for our visitors' enjoyment. If there is a chat room, bulletin or message board, or other interactive areas where personal information may be posted on our Site, be sure to check our chat room rules before entering, as you will be bound by them. As you know, anything you post online is available for the world to see. We make no representations and undertake no obligations as to information you voluntarily post.

Disclosure of your information

We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries.

We may share your information with selected third parties including:

  • Business partners, suppliers and sub-contractors for the performance of any contract we enter into with you.
  • Analytics and search engine providers that assist us in the improvement and optimisation of our Site.

We may disclose your personal information to third parties:

  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
  • If Carlsberg Breweries A/S substantially all of its assets are acquired by a third party, in which case personal data held by us about our customers will be one of the assets transferred.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, in order to enforce or apply our terms of use, or other agreements, or to protect the rights, property, or safety of Carlsberg Breweries A/S, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience we want to target (for example, women in a particular location). We may make use of the personal data we have collected from you to enable us to comply with our advertisers' wishes by displaying their advertisement to that target audience.]

Where is your personal data stored?

The data that we collect from you may be transferred to, and stored at, a destination in Europe. It may also be processed by staff operating inside Europe who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details or the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing.

What do we do to safeguard personal information?

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy and cookies policy.

All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology.

Where we have given you (or where you have chosen) a password that enables you to access certain parts of our Site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

What about links to other sites?

Our Site may, from time to time, contain links to and from the websites of our partner networks, affiliates and other third parties.  If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies.  Please check these policies before you submit any personal data to these websites.

Your rights

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data or activate your browser set up accordingly.  You can also exercise the right at any time by contacting us at privacy@carlsberg.com.

You also have the right to have any inaccuracies in your personal data corrected.

You have the right to ask us not to process your personal data for any of the purposes set out above under the heading “What do we do with the information”. You can exercise your right to prevent such processing at any time by contacting us at privacy@carlsberg.com. We may still have to carry out such processing even if you have objected if, for example, it is necessary for the performance of a contract you have with us. We will only continue to process your personal data for a purpose you have objected to if there is a lawful ground upon which we can carry out such processing. We will inform you if we will continue to carry out any processing that you have objected to and will tell you the reasons why we must continue such processing.

Access to your information

The Data Protection Legislation gives you the right to access information held about you. Your right of access can be exercised in accordance with the Data Protection Legislation. Your access request is free of charge, but if further copies are requested, this may be subject to a fee of 10 Danish kroner per every started page up until max. 200 Danish Kroner tomeet our costs in providing you with details of the information we hold about you.


Any changes we may make to this privacy and cookies policy will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to this privacy and cookies policy.

This privacy and cookies policy was last updated in December 2017.


Questions, comments and requests regarding this privacy and cookies policy are welcomed and should be addressed to privacy@carlsberg.com.